Surviving Songkran: a review-management sprint guide

How to pre-queue responses, staff shifts, and review-request SMS flows for the busiest week of the year.

Every Thai local business we audit shows the same pattern: foundational signals are usually fine, but the velocity — of posts, photos, reviews and Q&A — is where the delta between a top-3 ranker and a page-2 business lives.

The 10 signals we optimize

This post is a placeholder that demonstrates blog structure for this demo build. In production, each post would be authored in MDX with rich components, images and embedded charts.

• Primary category + secondary categories (up to 10)
• Attributes — dine-in, takeout, outdoor seating, etc.
• Menu / services with prices
• Photos — 2 new every week, geotagged
• Google Posts — one per week minimum
• Reviews — ≥5 new / month, owner responses <24h
• Q&A — 5 seeded by owner
• NAP consistency across directories
• LocalBusiness schema on site
• Citations on Thai-specific directories